SEO stands for Search Engine Optimisation. It comprises various methodologies that improve the position of a website in natural search results. Search engines such as Google, Bing and others are the most commonly used. Additionally, AI search tools are increasingly being used.
The three pillars of SEO
There are three main pillars of SEO. The first is on-page optimisation; the second is technical optimisation, such as the speed a website loads. Thirdly, external factors such as inbound links from other sites also affect the search position.